Effective Business Presentation Contents Acknowledgements………………………………….IAbstract……………………………………………..II Introduction………………………………………………………….1Chapter One. General Concept of Business Presentations..………31.1 Definition of Business Presentation………………………………………...31.2 Classification of Business Presentation…………………………………….41.3 Structure of Business Presentation………………………………………….8Chapter Two Language Features of Business Presentations…….132.1 Use of Words………………………………………………………………132.1.1 Familiar Words versus Unfamiliar Words…………………………….132.1.2 Concrete Words versus Abstract Words………………………………142.1.3 Use of Vivid Words…………………………………………………...152.1.4 Careful Use of Jargon and Abbreviations…………………………….15 2.1.5 Use of Personal Nouns………………………………………………..172.2 Variety in Sentence Structure……………………………………………...172.2.1 Variety in Sentence Length…………………………………………...172.2.2 Active Voice versus Passive Voice……………………………………182.3 Use of Repetition and Rhythm…………………………………………….192.4 Use of Frequent Signposts………………………………………………...192.5 Use of Rhetorical Questions……………………………………………….20Chapter Three Techniques in Effective Business Presentations...213.1 Features of Effective Presentation…………………………………………213.2 Before the Presentation……………………………………………………233.2.1 Prepare Thoroughly…………………………………………………...233.2.2 Rehearse Repeatedly………………………………………………….233.2.3 Consider Personal Aspects……………………………………………233.3 During the Presentation……………………………………………………253.3.1 Maintain and Hold Audience’s Interest………...
