“互联网+”背景下山东农村电商发展策略分析————以山东曹县为例论文设计

I“互联网+”背景下山东农村电商发展策略分析 —— ——以山东曹县为例 摘要：山东省是我国的经济、农业大省，研究山东省农村电商的发展策略对于乡村振兴战略具有重要意义，如今“互联网+农业”的发展模式在山东省已经初步成熟，通过对山东省农村电商发展现状的调查研究以及对山东省曹县农村电商和吉林省通榆县农村电商的发展模式的比较分析，发现了产品、经营、生产、融资、市场、政府六个因素对山东省农村电商发展的影响机制，得出了实施品牌化战略、提高产品质量、拓宽营销渠道、完善人才培养和培训体系并建立生态化农村电商产业园的优化建议。关键词： “互联网+” 农村电商 电子商务IIUnder the background of "Internet +" Shandong rural e-commerce development strategy analysis——Take Shandong Caoxian for Instance Abstract: Shandong Province is a major province of economy and agriculture in China. It is of great significance to study the development strategy of rural e-commerce in Shandong province for the rural revitalization strategy. Now the development model of "Internet + agriculture" has been preliminarily mature in Shandong province. Through the investigation and research on the current situation of rural e-commerce development in Shandong Province and comparative analysis of the development model of rural e-commerce in Caoxian , Shandong province and Tongyu , Jilin Province. I discovered the influencing mechanism of six factors, such as product, management, production, financing, market and government, on the development of rural e-commerce in Shandong Province and drew out the suggestions of implementing brand strategy, improving product quality, broadening marketing channels, improving personnel training and training system, and establishing ecological rural e-commerce industrial park.IIIKey words: “Internet”+; Rural e-commerce; E-commerce1一、绪论（一）研究背景2020 年是完成全面建成小康社会任务目标的最后一年,习近平在关于专门研究“三...