销售策略研究——以小米公司为例

销售策略研究——以小米公司为例【摘要】随着经济科技的进步，手机行业似乎迎来了新的高潮，国产手机好像雨后春笋一样迅速发展，太多的品牌挤占了市场，市场趋于饱和化，在竞争如此之大的手机市场，年轻的小米公司如何披荆斩棘，在国内乃至国际市场占据一席之地。本文主要围绕小米公司的销售策略来展开，分析总结出小米公司销售策略的成功之处，以及可能存在的潜在不足并提出相应对策。【关键词】销售策略；小米公司；市场定位【Abstract】With the progress of economy and technology, the mobile phone industry seems to have ushered in a new climax. Domestic mobile phones are springing up like bamboo shoots. Too many brands have occupied the market, and the market tends to be saturated. In such a large mobile phone market, how can young millet companies overcome difficulties and occupy a place in the domestic and international markets? This paper mainly focuses on the sales strategy of MI Company, analyses and summarizes the success of MI Company’s sales strategy, as well as potential shortcomings and puts forward corresponding countermeasures.【Keywords】Sales strategy; MI Company; Market positioning目 录引言...................................................1一、小米公司销售策略现状...............................1（一）重视新媒体营销........................................1（二）饥饿营销给小米带来了不菲的收益........................2（三）新颖的运用了一次销售的策略............................2二、小米公司销售策略问题分析...........................3（一）过度重视营销战略忽视了根本问题产品的技术优化..........3（二）饥饿营销导致米粉流失..................................3（三）售后服务难以让顾客满意................................3三、对小米公司销售策略的建议...........................4（一）要有适当且精准的市场定位..............................4（二）饥饿营销要适度........................................4（三）进一步完善售后服务....................................5结语...................................