南信院“公主饰界" 团队名称： 团队成员: 指导老师： 2024 年 10 月 30 日 创 业 策 划 书摘 要 ·································· 3 1 公司概况 ·································· 62 产品和服务 ·································· 8 2
1 产品/服务 ·································· 8 2
2 核心竞争力·································· 83 行业及市场分析 ······························ 9 3
1 行业趋势分析 ······························ 9 3
2 校内现状分析································ 93
2 目标市场及分析··································· 94 战略目标 ···································· 105 推广策略 ·································· 106 管理结构 ································· 117 SWOT 分析 ································· 11 7
1 优势 ····································· 11 7
2 劣势 ····································· 13 7
3 机会 ····································· 13 7
4 威胁 ···············
