南信院“公主饰界" 团队名称： 团队成员: 指导老师： 2024 年 10 月 30 日 创 业 策 划 书摘 要 ·································· 3 1 公司概况 ·································· 62 产品和服务 ·································· 8 2.1 产品/服务 ·································· 8 2。2 核心竞争力·································· 83 行业及市场分析 ······························ 9 3.1 行业趋势分析 ······························ 9 3.2 校内现状分析································ 93。2 目标市场及分析··································· 94 战略目标 ···································· 105 推广策略 ·································· 106 管理结构 ································· 117 SWOT 分析 ································· 11 7。1 优势 ····································· 11 7。2 劣势 ····································· 13 7.3 机会 ····································· 13 7。4 威胁 ····································· 138 财务预算 ····································· 13 9 附录 ···································· 15 9.1 退出机制···································· 15 9.2 “公主饰界”市场调查问卷统计表 ················ 16 9。3 “公主饰界”市场调查问卷样本 ················ ...
