海南自驾游产业发展分析

海南自驾游产业发展分析摘要随着国民经济的繁荣发展，人民生活水平不断提高，使得人们不再满足于组团式旅游。另一方面，随着公路的发展，乡村道路和私家车的数量越来越多。这时，一种新型的旅游方式——自驾车旅游的出现正好契合了这种心理需求，人们利用业余时间走出家门，自己驾驶爱车，享受“休闲式”旅游体验。自 2010 年 1 月 4 日，国务院发布《国务院关于推进海南国际旅游岛建设发展的若干意见》。海南国际旅游岛建设正式步入轨道，自驾游产业也在海南省发展。由于海南省自驾车旅游的发展有巨大的潜力,如何开发自驾车旅游，是对海南自驾游发展的新挑战。为此，本文采用文献分析法，对国内外自驾车旅游的基本理论和各方面收集的数据进行了分析研究，然后用 SWOT 分析法来分析海南省自驾游产业的优点、缺点、竞争和威胁，探讨海南自驾游产业的现状，结合问卷调查的分析结果，从中分析出一些关于海南省自驾游发展中存在的问题，为海南省自驾游产业发展提供决策参考。关键词：自驾游产业；海南省；发展研究；建议Analysis on the Development of Self Driving Tour Industry in HainanAbstractWith the prosperity of the national economy, people's living standards are constantly rising, so that people are no longer satisfied with the traditional team package tour. On the other hand, with the development of highway and rural road, and the number of private cars is increasing. Meanwhile, a new type of tourism “self driving tour” emerged. Its appearance just fit people's psychological needs. people use their spare time to go out of the house, drive their own cars and enjoy the leisure travel experience.Since January 4th, 2010, the State Council issued the "opinions of the State Council on promoting the construction and development of Hainan international tourism island". The construction of Hainan international tourism island is officially on the right track, Hainan self driving industry is also growing. Since there is a great potential development inside in self driving tour in Hainan Pro...