H343500 STRATEGIC MANAGEMENT (策略管理)

Department of Industrial and Information ManagementH343500 STRATEGIC MANAGEMENT (策略管理)Fall 2008The Department of Industrial and Information Management seeks to cultivate industrial and information management professionals who possess TIP (Technological knowledge, Innovative foundation, and Perceptive learning).Educational Objectives of B.S. Program (objectives covered by this course are indicated):V1Provide introductory courses of various industrial and information systems.V2Strengthen learning abilities in participating internships and senior projects.■ 2-1 Students should possess general management skills.■ 2-2 Students should possess the necessary skills and values demanded of a true professional.□ 2-3 Others specified as follows:V3Enrich learning progress with customized instructions and hand-on practices.□ 3-1 Students should be proficient in the use of Information Technology.■ 3-2 Students should solve strategic problems with a creative and innovative approach.□ 3-3 Others specified as follows:VAdditions: Students should be able to communicate effectively verbally and in writing.Instructor:Chinho Lin53137linn@mail.ncku.edu.tw Fri. 9:00~12:00 AMCourse Description:A systematic approach for strategic management will be introduced. The class will focus on general management of the strategic activity, or put it simply on strategic management. Course Learning Goals:The central objective of the course is to help students to bring the vision into a concrete reality. Rather than philosophizing in the abstract about the attribute strategic management, it offer practicing business students a disciplined process that facilitates the formulation and implementation of strategy to allow this demanding task of identifying and imprinting the vision of the firm to become a meaningful reality.Content Summary:1.What is strategy and the strategic management process?2.Evaluating a firm’s external environment3.Evaluating a firm’s internal capabilities4.Cost leadership5.Product differentiation6.Vertical integration7.Corporate diversification8.Organizing to implement corporate diversification9.Strategic alliances10. Mergers and acquisitionsPrerequisite: You must have at least taken a course on management.Textbook:Strategic Management and Competitive Advantage: Concepts and Cases, 2006, J. B. Barney and W. S. Hesterly, Pearson Prentice Hall. (華泰代理) Recommended references:策略管理(W.L. Hill & G. R. Jones 原著 )，黃營杉譯（華泰）Course Requirement:學生除了正常上課外，須做分組報告Grading Policy: 1.Class participation & R quiz: 20% 2.Midterm exam: 30%3.Final exam: 30%4.Term paper: 20%