目 录摘 要..............................................................................................................IAbstract...........................................................................................................II引 言...............................................................................................................11 相关理论概述...............................................................................................21.1 旅游产品............................................................................................21.2 旅游产品市场营销理论....................................................................32 A 省旅游基本概况.......................................................................................53 A 省旅游产品市场营销 SWOT 分析..........................................................73.1 优势....................................................................................................73.2 劣势....................................................................................................83.3 机会..................................................................................................103.4 威胁..................................................................................................114 A 省旅游产品市场营销解决对策.............................................................134.1 加快旅游产品结构转型升级..........................................................134.2 遵守旅游市场秩序..........................................................................134.3 保证行程质量，合理搭配购买点..................................................134.4 加强专项旅游营销..........................................................................14结 论............................................................................................................15参考文献.......................................................................................................
