中国化妆品进出口市场现状、问题及对策摘要：随着社会的发展，早在 2013 年中国已经超越日本成为世界第二大化妆品消费国，中国除了人口多而带来的化妆品消费群体大外，在改革开放的推动下，我国的化妆品市场在逐年急速扩大，并推动了我国化妆品工业的快速发展。具有巨大的市场规模，虽说在 1990 年以来，我国的化妆品企业数量在急剧增加，大型以及中型的化妆品企业相继在广东、上海、江苏以及京津等地建立，但我国的化妆品市场仍被外资品牌或合资品牌占据着半壁江山，本土品牌的竞争力并还未具有与外资品牌抗衡竞争的能力。这也导致了中国的化妆品进口与出口存在巨大的差额。本人通过对中国化妆品市场进出口现状进行分析，并探测其发展前景，由此而总结出改善中国化妆品企业在未来的发展方向以及方式。关键词：中国化妆品市场,出口现状,发展对策The Analysis of Chinese Cosmetic Trade SituationAbstract：With the development of society, as early as 2013, China has surpassed Japan to become the world's second largest cosmetics consumer. In addition to the large cosmetics consumer group brought by China's large population, China's cosmetics market is expanding rapidly year by year under the promotion of reform and opening up, and has promoted the rapid development of China's cosmetics industry.Has a huge market scale, although since 1990, our country in a sharp increase in the number of cosmetics companies large and medium-sized cosmetics enterprises successively in Shanghai, guangdong and Beijing and tianjin and other places set up in jiangsu, but China's cosmetics market is still dominated by foreign brands or joint venture with half, the competitiveness of domestic brands and also did not have the ability to compete with foreign brand competition.This also leads to the huge gap between the import and export of cosmetics in China, so as to analyze the import and export status of Chinese cosmetics market and explore its development prospect, and thus sum...
