摘 要近代以来全球贸易迅速发展促使全球经济的快速发展,在世界贸易活动中,中国的存在感不容小觑,自中国加入 WTO 以来,我国与世界之间的贸易往来越来广泛。与欧盟之间的经济往来也不例外。与欧盟国家之间的贸易往来也与日俱增,关系十分密切。从世界贸易活动中来看,中国跟欧盟在彼此的贸易活动中都是必不可少的一部分。欧盟是中国技术供应的方面的佼佼者,在实际投资方面占比也名列前茅。由此可见中欧双方在彼此贸易中的地位。这些年来,中欧之间的贸易额不断打破历史记录,贸易的产品结构持续扩展,中欧贸易商品结构不平衡、贸易摩擦增加以及劳动力价格与货币汇率的变化等诸多问题,都影响着中欧双边贸易。导致中欧之间的贸易摩擦越来越多,矛盾和问题的出现肯定会影响双方的贸易发展。本文开始陈述了大卫李嘉图的比较优势理论和迈克尔波特的竞争优势理论,然后从中欧之间的经济、政治、文化三个方面差异分析了对中欧贸易活动的影响。接着对中欧贸易商品的规模特征、结构特征、地区特征进行研究,进而对中国的出口产品在欧洲市场进行相似度和结合度的测算并指出存在的问题,最后针对存在的问题提出相应的建议。关键词:中国;欧盟;贸易特征ABSTRACTThe rapid development of global trade in modern times has promoted the rapid development of the global economy. In the world trade activities, China's sense of existence cannot be underestimated. Since China's accession to the WTO, trade between China and the world has become more widespread. Economic exchanges with the EU are no exception. Trade with the EU countries is also growing and the relationship is very close. From the perspective of world trade activities, China and the EU are both indispensable parts of each other's trade activities. The EU is a leader in China's technology supply and ranks among the best in terms of actual investment. This shows the status of China and the EU in their mutual trade. Over the years, the trade volume between China and Europe has continuously broken the historical record, the product structure of trade has continued t...