I 自媒体时代网红经济营销手段与发展前景分析——以薇娅为例摘 要随着互联网模式突飞猛进的发展，自媒体平台的多样化，造就了一大批“网红”并形成了一种特殊的网络经济模式——“网红经济”。“网红+内容”、“网红+电商”、“网红+社交平台”商业形式在持续的出现和变化，这也让网红们有了一种特有的经济形态，一直吸引着我们。本文在名人研究基础上综合相关的结论对网红经济进行了分析，表达自己的看法，研究网红经济现状，并运用薇娅为例进行具体的分析，通过薇娅的营销手段以及对于未来网红经济的发展呈现的趋势进行分析，在最后提出了目前网红经济的在商业模式中的存在不足与改进，希望能够为以后的发展提供一点有用的借鉴。 关键词:自媒体；网红经济；营销手段自媒体时代网红经济营销手段与发展前景分析—以薇娅为例An analysis of the marketing means and development prospect of netred economy in the era of self media——Take wiya for exampleAbstractWith the rapid development of Internet mode and the diversification of self media platform, a large number of "Internet red" have been created and a special network economic mode - "Internet red economy" has been formed.Online red has become an important business entry. The business forms of "online Red + content", "online Red + e-commerce" and "online Red + social platform" are constantly emerging and evolving, which also makes online red a special economic form and has always attracted us.In this paper, from the perspective of celebrity theory, combined with relevant research, the author makes a comment on the Internet red economy, studies the current situation of Internet red economy, and uses Weiya as an example to make a specific analysis, through Weiya's marketing means and the trend of the future development of Internet red economy, and finally puts forward the shortcomings and improvements of the current Internet red economy in the business model, hoping to be able to It can provide...
