TED 被观看最多的演讲之一：伟大领袖如何激励行动 （附演讲稿）本期推荐TED 演讲人：SimonSinek导读这是非常经典的一场演讲，尽管场地很普通，Simon 也没有使用 PPT，而是从一张纸上开始他的 18 分钟演讲。但观点振奋人心，成为 TED 史上点击率最高的几个视频之一。视频播放片长：18 分 35 秒大小：未知Howdoyouexplainwhenthingsdon'tgoasweassume?Orbetter,howdoyouexplainwhenothersareabletoachievethingsthatseemtodefyalloftheassumptions?Forexample:WhyisApplesoinnovative?Yearafteryear,afteryear,afteryear,they'remoreinnovativethanalltheircompetition.Andyet,they'rejustacomputercompany.They'rejustlikeeveryoneelse.Theyhavethesameaccesstothesametalent,thesameagencies,thesameconsultants,thesamemedia.Thenwhyisitthattheyseemtohavesomethingdifferent?WhyisitthatMartinLutherKingledtheCivilRightsMovement?Hewasn'ttheonlymanwhosufferedinapre-civilrightsAmerica,andhecertainlywasn'ttheonlygreatoratoroftheday.Whyhim?AndwhyisitthattheWrightbrotherswereabletofigureoutcontrolled,poweredmanflightwhentherewerecertainlyotherteamswhowerebetterqualified,betterfunded...andtheydidn'tachievepoweredmanflight,andtheWrightbrothersbeatthemtoit.There'ssomethingelseatplayhere.AboutthreeandahalfyearsagoImadeadiscovery.AndthisdiscoveryprofoundlychangedmyviewonhowIthoughttheworldworked,anditevenprofoundlychangedthewayinwhichIoperateinit.Asitturnsout,there'sapattern.Asitturnsout,allthegreatandinspiringleadersandorganizationsintheworld--whetherit'sAppleorMartinLutherKingortheWrightbrothers--theyallthink,actandcommunicatetheexactsameway.Andit'sthecompleteoppositetoeveryoneelse.AllIdidwascodifyit,andit'sprobablytheworld'ssimplestidea.Icallitthegoldencircle.Why?How?What?Thislittleideaexplainswhysomeorganizationsandsomeleadersareabletoinspirewhereothersaren't.Letmedefinethetermsreallyquickly.Everysingleperson,everysingleorganizationontheplanetknowswhattheydo,100percent.Someknowhowtheydoit,whetheryoucallityourdifferentiatedvaluepropositionoryourproprietaryprocessoryourUSP.Butvery,veryfewpeopleororganizationsknowwhythe...
