高中英语 Unit 1 AdvertisingSection Ⅴ Project教学案 牛津译林版必修4-牛津版高一必修4英语教学案

Section Ⅴ Project[原文呈现][读文清障]How do you build an ad campaign?Unlike① a single advertisement, an ad campaign is a planned② programme of advertisements ③using various ④ kinds of ads to reach a certain audience ⑤. When you start a successful ad campaign, you must have a clear aim and an audience in mind⑥. It is important to figure out⑦ exactly what you want to tell the audience and what you are trying to get them to do⑧. In an ad campaign you may need to employ⑨ different kinds of media⑩， including posters⑪， newspapers, magazines, radio and television.There are three major questions you must first consider⑫：1 Who is the audience for your ad campaign?The people you want to reach⑬ are your target⑭ audience. In order to determine⑮ your audience, you will need to do a little research and analysis⑯ in advance⑰. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.①unlike prep.不像，与……不同② 过去分词 planned 作定语，修饰 programme。③using ...是现在分词短语，作 advertisements 的后置定语。④various adj.各种各样的，多样的⑤audience n．受众；观众；听众；读者⑥have ... in mind 对于(某一目的)心里已有……⑦figure out 弄清楚，弄懂；计算出⑧ 句中 It 为形式主语，其中有两个 what 引导的宾语从句。⑨employ vt.使用⑩media/'mi dI /ːə n.大众传播媒介，大众传播工具⑪poster/'pst (r)/əʊən.海报⑫you must first consider 是省略了关系代词 that 或 which 的定语从句，修饰questions。⑬you want to reach 是省略了关系代词 that 或 who 的定语从句，修饰 people。⑭target/'tɑ ɡIt/ːn.目标；靶子 vt.瞄准；以……为目标⑮determine/dI'tmIn/ɜːvt.确定，查明；决定；裁决⑯analysis/ 'næl sIs/əən.分析，分析结果⑰in advance 提前如何策划广告宣传活动？与单个广...