第一部分、市场部分.............................................................................................2一、加加酱油品牌介绍...........................................................................................................2（一）企业概况..............................................................................................................2（二）企业理念..............................................................................................................3（三）企业荣誉..............................................................................................................4（四）加加酱油未来市场发展规划...............................................................................5二、营销环境分析（swot 数据分析）..................................................................................6（一）企业的宏观环境分析...................................................................................................6（二）市场法律背景：...................................................................................................7（三）市场的文化背景...................................................................................................8（四）营销环境 SWOT 分析..........................................................................................8三、竞争者分析......................................................................................................................9四、竞争对手广告分析.........................................................................................................10五、消费者分析.....................................................................................................................11（一）消费者的总体消费态势：.................................................................................11（二）现有消费者分析：.............................................................................................12（三）潜在消费者：......................................
