上海浦东冷锅鱼项目策划书编制人：编制时间：2017.06.02目录一、项目概要..............................................................................................................1二、餐厅介绍..............................................................................................................1（一）设计风格...................................................................................................1（二）区域规划...................................................................................................1（三）餐品介绍...................................................................................................2三、市场分析..............................................................................................................2（一）市场环境分析...........................................................................................2（二）竞争分析...................................................................................................2（三）市场定位...................................................................................................3四、市场营销..............................................................................................................3（一）营销策略...................................................................................................3（二）营销方式...................................................................................................3五、经营管理..............................................................................................................4（一）组织结构...................................................................................................4（二）团队建设...................................................................................................4（三）管理要点...................................................................................................5六、投资预算...................................................................
