准格尔旗 3 万吨农产品冷链储藏库建设项目可行性研究报告鄂尔多斯远洋新农业开发有限责任公司2013 年 6 月目 录第一章 总论......................................................................................11.1 项目概要....................................................................................11.2 编制依据....................................................................................61.3 编制单位基本情况....................................................................61.4 工作范围....................................................................................61.5 综合评价....................................................................................7第二章 项目背景及建设必要性......................................................92.1 项目背景....................................................................................92.2 建设必要性................................................................................9第三章 建设条件............................................................................153.1 项目区概况..............................................................................153.2 项目建设条件优劣势分析......................................................15第四章 市场分析与销售方案........................................................174.1 市场分析..................................................................................174.2 营销策略、方案、模式..........................................................194.3 市场风险分析..........................................................................20第五章 建设方案............................................................................225.1 产品方案和建设规模..............................................................225.2 建设规划和布局......................................................................225.3 建设标准和产品标准..............................................................245.4 具体建设内容.........................