江苏省泗阳中学 2013 届高三“艺体类”专项复习：阅读专题八 教学素材：In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players. When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters（花名册） will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010. The NBA is now planning to take China by storm. “Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy （ 战 略 ， 策 略 ） in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout（寻找，觅得） internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs l...
