企业家社会关系对公司业绩的影响研究目录摘要................................................................................................................................IAbstract..........................................................................................................................II1引言.............................................................................................................................11.1研究背景与意义...............................................................................................11.2研究思路与方法...............................................................................................21.3研究内容与框架...............................................................................................32文献综述.....................................................................................................................42.1国外文献综述...................................................................................................42.2国内文献综述...................................................................................................52.3文献评述...........................................................................................................63.1理念基础...........................................................................................................73.1.1企业家理论....................................................................................................73.1.2社会关系理论.........................................................................................73.1.3企业家社会关系理论.............................................................................83.2研究假设...........................................................................................................93.2.1企业家社会关系与企业非市场战略.....................................................93.2.2企业非市场战略与企业绩效...............................................................103.2.3企业家社会关系与企业业绩...............................................................113.2.4非市场战略的中介作用.......................................................................124实证分析...................................................................................................................134.1样本选择与数据来源.....................................................................................134.1.1样本选择...............................................................................................134.1.2数据来源...............................................................................................134.2变量设计与模型构建.....................................................................................144.2.1变量设计...............................................................................................144.2.2模型构建...............................................................................................204.2.3分析结果...............................................................................................225研究结论与政策建议...............................................................................................245.1研究结论.........................................................................................................245.2政策建议..........
