“冰之梦”商业计划书 目 录1.0 项目摘要21.1 目标........................................................21.2 使命........................................................21.3 成功的关键..................................................32.0 公司概要32.1 公司所有权..................................................32.2 开业概要....................................................32.3 企业选址与设施..............................................53.0 产品 53.1 产品描述....................................................53.2 竞争比较....................................................53.3 销售资料....................................................53.4 进货........................................................53.5 未来的产品..................................................64.0 市场分析概要64.1 市场细分....................................................64.2 目标市场策略................................................64.3 行业分析....................................................64.3.1 行业参与者................................................74.3.2 竞争和购买模式............................................74.3.3 主要竞争者................................................75.0 战略与实施概要85.1 营销战略....................................................85.1.1 分销布点..................................................85.1.2 定价策略..................................................85.1.3 促销策略..................................................85.1.4 营销计划..................................................95.2 销售策略....................................................95.2.1 销售预测..................................................96.0 管理概要106.1 组织结构...................................................106.2 管理团队...................................................106.3 人事计划....................................................117.0 财务计划117.1 重要假设...................................................117.2 关键财...
