目录摘要......................................................................4关键词....................................................................4一、绪论..................................................................5（一）背景................................................................5（二）研究意义............................................................5（三）本文创新之处........................................................5（四）研究方法............................................................51、文献研究法.............................................................52、个案研究法.............................................................53、调查法.................................................................5二、相关文献综述.........................................................6（一）企业文化内涵........................................................6（二）员工流失率概念内涵..................................................7三、案例介绍.............................................................7（一）A公司和B公司的企业文化及其员工流失现状.............................71、A公司与B公司简介......................................................72．A公司与B公司企业文化内容..............................................7（二）A公司和B公司的员工流失现状.........................................7（三）对比A、B两企业.....................................................8四、案例分析.............................................................8（一）理论分析............................................................81．员工流失相关理论.......................................................8（1）员工流失理论的几个模型...............................................82.企业文化相关理论........................................................9（1）企业文化类型.........................................................9（2）企业文化层次.........................................................93.其他相关理论............................................................9（1）员工忠诚度...........................................................9（二）案例分析............................................................91.员工流失差别............................................................92.企业文化差别............................................................9（1）企业文化类型.........................................................9（2）企业文化的定位......................................................103.企业文化的落实对比.....................................................10（1）物质层面............................................................10（2）行为层面............................................................11（3）制度层面............................................................11（4）精神层面............................................................114.员工调查活动...........................................................11（三）案例小结...........................................................11五、结论及政策建议......................................................12（一）结论...............................................................121．企业文化对员工流失率的影响............................................122．不同企业文化对员工流失率的影响........................................12（二）政策建议........................
