大型家居卖场的场景设计研究 ——以 h&m 家居屋为例摘 要本文研究的是大型家居卖场的场景设计，以 h&m 家居屋的场景设计为例进行具体分析。本文共三部分，第一部分解释了 h&m 家居屋的市场定位和场景设计的概念；第二部分用具体案例分析了场景设计的三个原则；第三部分从场景的限定、氛围营造、互动体验方面介绍了 h&m 家居屋场景设计的具体方法。【关键词】家居卖场、场景、设计The research on the scene of a large Furniture store —— a case study of h&m houseAbstractIn this paper, we study the scene design of large home stores, and make a detailed analysis of the scene design of h&m home. There are three parts in this paper. The h&m residence market positioning and scenario designing concept are explained in the first part. Three principles of scenario design are analyzed by using specific cases in the second part. The specific methods of scenario designing are introduced from scenario setting, atmosphere building and interaction in the third part. 【Key words】Furniture mall, scenarios, and design目 录引言………………………………………………………………………………………1一、h&m 家居屋的市场定位及场景设计的概念………………………………………1（一）h&m 家居屋的市场定位…………………………………………………………1（二）家居卖场场景设计的概念………………………………………………………1二、h&m 家居屋场景设计的原则………………………………………………………2（一）h&m 家居屋场景设计的真实感…………………………………………………2（二）h&m 家居屋场景设计的时代感…………………………………………………3（三）h&m 家居屋场景设计的民族性…………………………………………………3三、h&m 家居屋场景设计的具体方法…………………………………………………4（一）h&m 家居屋场景的限定…………………………………………………………4（二）h&m 家居屋场景的氛围营造……………………………………………………5（三）h&m 家居屋场景的互动体验……………………………………………………8结语……………………………………...
