目 录第一章 总论.............................................................................................11.1 项目概要.............................................................................................11.2 可行性讨论报告编制依据.................................................................41.3 综合评价.............................................................................................4第二章 背景及必要性.............................................................................52.1 项目建设背景.....................................................................................52.2 项目建设的必要性.............................................................................7第三章 建设条件.....................................................................................83.1 项目区概况.........................................................................................83.2 项目建设条件优劣势分析.................................................................93.3 主要障碍因素及解决方案...............................................................11第四章 市场分析与销售方案...............................................................144.1 市场分析...........................................................................................144.2 营销策略、方案、模式和进度等...................................................184.3 市场风险分析...................................................................................19第五章 建设方案...................................................................................235.1 产品方案和建设规模.......................................................................235.2 建设规划和布局...............................................................................235.3 建设标准...........................................................................................245.4 生产工艺技术方案...........................................................................24...