中国农业银行信用卡营销策略研究学位论文

中文摘要信用卡是国际流行的先进支付工具，被称为现代社会的电子货币，它一直是现代商业银行的一个重要的利润点。目前，我国信用卡业务还处于起步阶段，可以很清楚的看到信用卡的潜在市场巨大，而现下国内信用卡市场竞争剧烈，人们的生活水平不断提高，客户需求不断的改变，迫使各商业银行需不断的对信用卡营销模式进行改革和创新。本课题主要通过分析中国农业银行信用卡市场宏观环境和微观环境,同时对中国农业银行信用卡营销的现状、存在的问题及进展趋势进行分析,讨论增强中国农业银行信用卡盈利能力的信用卡盈利模式，找出适合中国国情的信用卡营销之路，从而不断进展和完善中国农业银行信用卡市场运营体系。关键词: 农业银行，信用卡，营销AbstractCredit card is an international popular advanced payment tool. it be called the electronic currency in modern society. it has always been an important modern commercial bank of profit point. At present, China's credit card business still is in start level, it can be forecast to potential market of the credit card tremendous, and now domestic credit card market is fierce competition. people's living standards is improved, customer demand is continuously change, forcing the commercial Banks need to constantly on credit CARDS marketing mode reform and innovation.This subject mainly through the analysis of the Chinese credit card market internal environment and external environment, compared to developed countries, while credit card market development of Chinese agriculture bank credit card marketing situation, problems and development trend analysis, augment agricultural bank of China, the credit card profitability credit card profit model, find suitable for China's national conditions credit card marketing is the way, so as to constantly developing and perfecting China agricultural bank credit card market operation system.Keywords: Agricultural bank, credit card, marketing引 言随着我国经济进入买方市场阶...