互联网+创意咖啡可行性讨论报告目录第一章 总论.............................................................................................31.1 项目名称......................................................................................31.2 建设单位......................................................................................31.3 项目概要......................................................................................41.4 建设单位概况..............................................................................41.5 可行性讨论报告编制依据..........................................................41.6 建设规模、建设内容..................................................................51.7 经济效益.....................................................................................5第二章 项目背景及可行性.....................................................................52.1 项目背景......................................................................................52.2 项目可行性与必要性..................................................................6第三章 项目建设方案.............................................................................73.1 咖啡项目概况..............................................................................73.3 项目建设条件、规模..................................................................83.4 建设模式.....................................................................................93.5 营销策略.....................................................................................93.5.1 定位....................................................................................93.5.2 产品创新..........................................................................103.5.3 传播策略..........................................................................10第四章 市场分析...................................................................................104.1 咖啡饮品行业现状分析....................
