目 录第一章总论............................................................1一、项目概况............................................................1二、报告编制的依据......................................................4三、编制内容............................................................4四、结论与建议..........................................................4第二章业主基本情况....................................................6一、企业概况............................................................6二、技术负责方简介......................................................7第三章项目背景和建设的必要性.........................................11一、项目背景...........................................................11二、项目建设的必要性...................................................18第四章项目市场分析...................................................23一、红豆杉市场前景分析.................................................23二、红豆杉市场现状.....................................................30三、营销策略、方案、模式...............................................33四、产品方案...........................................................33第五章项目建设条件...................................................34一、项目位置...........................................................34二、项目建设条件.......................................................34第六章项目建设内容及规模.............................................38一、建设规模...........................................................38二、建设内容...........................................................38第七章技术方案.......................................................40一、设计原则及指导思想.................................................40二、总图布置...........................................................40三、土地整理...........................................................42四、道路设计...........................................................42五、给排水...........................