目 录第一章 总 论...............................................................................................41.1 项目提要.......................................................................................................41.2 可行性讨论报告编制依据...........................................................................51.3 综合评价.........................................................................................................6第二章 项目背景及必要性........................................................................72.1 项目建设背景.................................................................................................72.2 项目建设的必要性及意义.............................................................................8第三章 建设条件......................................................................................103.1 项目区概况.................................................................................................103.2 项目建设条件优劣势分析.........................................................................11第四章 建设单位基本情况......................................................................144.1 建设单位概况.............................................................................................144.2 研发能力.....................................................................................................144.3 企业财务状况.............................................................................................144.4 法人代表基本情况.....................................................................................14第五章 市场分析与销售方案..................................................................165.1 市场分析.....................................................................................................165.2 销售策略、方案和营销模式.....................................................................205.3 市场风险分析.....................................
