目 录第一章 总 论..................................................................................11.1 项目概要.....................................................................................11.2 可行性讨论报告编制依据.........................................................21.3 综合评价.....................................................................................3第二章 背景及必要性......................................................................42.1 项目建设背景.............................................................................42.2 项目建设的必要性.....................................................................5第三章 建设条件..............................................................................83.1 项目区概况.................................................................................83.2 项目建设条件优劣分析...........................................................10第四章 项目单位基本情况............................................................134.1 单位概况...................................................................................134.2 研发能力...................................................................................134.3 财务状况...................................................................................144.4 法人代表基本情况...................................................................14第五章 市场分析与销售方案........................................................155.1 市场分析...................................................................................155.2 销售策略、方案和营销模式...................................................185.3 市场风险分析...........................................................................19第六章 项目建设方案....................................................................206.1 建设任务和规模.......................................................................206.2 建设规划和布局..............................