目 录1. 摘要.........................................................................................................................................................41.1. 项目公司.....................................................................................................................................41.2. 市场营销.....................................................................................................................................41.3. 营运与管理..................................................................................................................................51.4. 投资与财务..................................................................................................................................52. 项目规划.................................................................................................................................................52.1. 酒店位置及现状..........................................................................................................................52.2. 许可经营及法律文件..................................................................................................................62.3. 项目总体规划..............................................................................................................................63. 乌鲁木齐市环境评估.............................................................................................................................73.1. 区位优势.....................................................................................................................................73.2. 区域经济...................................................................................................................................103.3. 旅游资源....................................................................................................................................114. 酒店行业概况..................................................