墨逸轩文化用品店策划书

创业计划书企业 名称 墨逸轩文化用品店 创业者姓名 郑佳奇 徐赫蔓 任贤文 肖瑞红 杨影 肖冰 日 期 2013 年 4 月 30 日 通信 地址 延吉市公园路 997 号 邮政 编码 133000 目录1. 项目名称······································32. 项目介绍······································33. 市场分析······································74. 项目独特性····································75. 目标群体······································86. 项目实施前景··································87. 项目的劣势····································88. SWOT 分析····································99. 项目可行性分析································1010. 风险分析······································1111. 团队描述······································1112．营销策略·····································1113 .附录······································13—3012—1 .财务分析···································1312—2 .产品展示···································27 12—3 .会员价格表·································29一、项目名称 墨逸轩文化用品店二、项目简介1.项目类型：专业性强的学习用具以及二次销售回收的书籍与学习用具。专业性强的用具例如：三角尺 水彩 刻刀二次销售的例如：画架 等2.主题内容：本店主要销售对象为延大学生,以及有需人群。所有的货品都以延大学生各个专业的专业性使用工具为主，我们会根据各个系对学习用品的不同需求提供一对一的销售模式，把相应的文具按院系摆放在不同的货架上，进而满足延大不同系的不同需求...