目录第一章 总 论...........................................................................................11.1 项目概要..................................................................................................11.2 编制依据..................................................................................................31.3 综合评价..................................................................................................3第二章 背景及必要性.............................................................................42.1 项目建设背景..........................................................................................42.2 项目建设的必要性..................................................................................5第三章 建设条件.....................................................................................73.1 项目区概况..............................................................................................73.2 项目建设条件优劣势分析......................................................................9第四章 项目单位基本情况...................................................................124.1 概况........................................................................................................124.2 研发能力................................................................................................124.3 财务状况................................................................................................134.4 法人代表基本情况................................................................................13第五章 市场分析与销售方案...............................................................145.1 市场分析................................................................................................145.2 销售策略、方案及营销模式................................................................15第六章 项目建设方案...........................................................................176.1...
