广州市南村别墅项目立项策划案学位论文VIP专享

目 录第一部分市场调查讨论___________________________________________________________________________________________3一、广州别墅市场概况_________________________________________________________________________________________4二、广州高端市场供应量分析__________________________________________________________________________________14三、广州目前别墅以及高端洋房价格走势分析____________________________________________________________________28四、市场竞争压力对本项目的开发启示__________________________________________________________________________33五、别墅市场典型个案对本项目的开发启示______________________________________________________________________34六、华南板块别墅市场概况____________________________________________________________________________________39七、市场调研结论____________________________________________________________________________________________58第二部分项目客户群分析________________________________________________________________________________________60一、别墅客户群分析__________________________________________________________________________________________61二、目标客户群分析__________________________________________________________________________________________68三、项目各产品客户群特征分析________________________________________________________________________________75四、项目主题定位分析________________________________________________________________________________________78第三部分产品规划建议__________________________________________________________________________________________86一、规划理念________________________________________________________________________________________________87二、产品类型以及比例建议____________________________________________________________________________________89三、产品分期建议____________________________________________________________________________________________90四、产品外立面风格建议______________________________________________________________________________________92五、...