我国电子商务行业不同商业模式的比较分析 ——以京东商城与淘宝网作比较摘 要：在现今互联网的时代，网购已经成为一种不可忽视的消费趋势，电子商务的迅速崛起，讨论其商业模式对其盈利能力的影响，具有重大意义。电子商务企业相继上市，但其中也有不断没落的企业。为何会产生如此之大的反差。本文选取了淘宝和京东商城这两个电商企业的龙头企业为代表，对 C2C 及 B2C 两种不同的商业模式进行对比分析，探讨不同的商业模式对电子商务企业盈利能力的影响，发现其存在的问题并对电商行业的盈利模式进行展望，为整个电商行业的企业管理提供宝贵的借鉴经验。关键词：商业模式 盈利能力 淘宝 京东商城Abstract ： It is a net period now, online shopping has become a kind of consumption trend, the rapidly rise of electronic commerce. Study the effect of its business model to its profitability. That is of great significance. Electronic business enterprise sequential listed, but some of them decline of enterprise constantly. Why have this contrast. Taobao and Jingdong Mall as the electric business enterprise , which of two different business model is C2C business model and B2C business model. In combination with the practical situation of the comparative analysis of different business models of electronic commerce the influence factors of corporate profitability, find the problems and the profit model of electronic commerce business. To the enterprise management of the entire electricity industry provides valuable experience for reference.Key words：E- Commerce Profitability Business Model Taobao Jingdong Mall1 引 言随着网络的不断进展，从中国互联网信息中心及中国 IT 讨论中心得到的数据显示，截至 2025 年年末，中国的网民数量达到了 6.18 亿人，而网络购物的人数也已经超过3.21 亿人。京东商城及阿里巴巴的相继上市，“双十一”火爆的网络销售额等事例都预示着电子商务行业正不可阻挡的迅猛进展着，人们的消费方式也在发生变化，但在其迅猛进展的背后，也有着不为少数的电商企业要面临着倒闭的困境。国...
