目 录第一章 总论.............................................................................................11.1 项目概况........................................................................................11.2 报告编制依据和范围....................................................................21.3 项目单位概况................................................................................31.4 综合评价........................................................................................4第二章 项目建设的背景及必要性.........................................................62.1 项目建设背景................................................................................62.2 项目建设的必要性........................................................................7第三章 市场分析及销售方案...............................................................133.1 市场现状分析..............................................................................133.2 市场前景分析..............................................................................143.3 项目产品 SWOT 分析.................................................................153.4 项目产品定位..............................................................................183.5 营销方案......................................................................................19第四章 厂址选择和建设条件...............................................................214.1 厂址选择......................................................................................214.2 建设条件......................................................................................21第五章 产品方案与建设规模...............................................................265.1 产品方案......................................................................................265.2 建设规模......................................................................................26第六章 工艺技术方案.................................
