AbstractThe 21st century, with advances in technology, transport facilities, means of communication developed, the cultural divide between the progressive reduction in the intrinsic region the gradual integration of culture and foreign cultures. Modernist standardization, simplification of the appeal, making the design of international styles because there is no geographical barrier and culture flourished. Designers have begun to re-understand the various cultures and find a new design material, highlighting the unique design of the geographical features. Therefore, in today's world, contemporary design has been a very important aspect that has become a national and regional significant sign. For modern design, the creativity is important, but there is no contemporary design can only be an empty shell. If the creative ideas in advertising, then advertising is the soul of contemporary. Process of social development that has significant economic growth in demand for cultural orientation, this culture-oriented focus gradually from the economic value of the center of economic consumption, transfer to the mental, moral, social and spiritual value of aesthetics center . And this culture is a sign of a sense of the times.Key Words： Modernism, Design style， Contemporary目 录中 文 摘 要 … … … … … … … … … … … … … … … … … …… … … … … … … … … … … 2Abstract ……………………………………………………………………………3引 言 … … … … … … … … … … … … … … … … … … … …… … … … … … … … … … … 11.什 么 是 时 代 感 ……………………………………………………………………………12.时 代 感 的 设 计 和 消 费 者 的 心 理 共 鸣 …………………………………………………12.1 ...
