中文摘要本文主要浅析了在金融危机下,东莞服装贸易受到一系列重大影响的内在原因及应对策略。作为全国,特别是广东省重要的制造以及服装业出口加工集中基地东莞来说,在国际贸易中起着举足轻重的作用,因此这次经济危机所造成的影响和经济损失是不可忽视的。本文通过对东莞一家进出口服装厂的调查,进一步了解服装业在经济危机中的贸易业绩所产生的变化,就我国经济如何防范风险,降低损失、并提出了应对策略。 关键词:金融危机; 内在原因; 服装业; 策略Table of ContentsAbstract.............................................................................................................................................i中文摘要.........................................................................................................................................ii1. Introduction................................................................................................................................12.The Impact of Global Financial Crisis.....................................................................................22.1 Significant impact on imports and exports............................................................................22.2 Economic losses of foreign trade in Dongguan garment industry.........................................23.The Internal Causes of Dongguan Garment Industry in Financial Crisis............................33.1 Comparison of foreign trade before and after the financial crisis.........................................33.1.1 Exports in Dongguan garment industry before the crisis.............................................33.1.2 Post-crisis changes in Dongguan garment industry .....................................................43.2 Analysis of the internal causes of the situation to change.....................................................53.2.1 The weak brand consciousness.....................................................................................53.2.2 The poor capacity...