本科毕业设计-浅论我国中小型旅行社的经营策略

AbstractNowadays, with the expanding field of tourism and opening up all aspects of the gradual elimination of protectionist barriers, the community is increasing demand for leisure travel, hidden potential large market, but the corresponding increasingly fierce market competition . Combined account for the vast majority of small travel agencies led the development of the entire travel industry gradually into difficulties, especially in the management of business services exposed on the small business model chaos, collective economy weak and so on. This article comprehensive study of domestic and foreign small and medium sized travel agencies Zeyi business background as a starting point, with small and medium sized travel agency management system to analyze the current situation and development of its business management model, proposed by small and medium sized travel agencies in the product, marketing and pricing issues, while re-use induction and system analysis, analyze problems and propose a new situation in the small travel agencies in China to adapt to the appropriate business development strategy to examine the status of travel agency management, improve management, so that small travel agencies in China can effectively meet the challenge and compete .Keywords: Small and medium-sized travel service，management，the current situation，countermeasures 目 录中文摘要........................................................................................................................1ABSTRACT..................................................................................................................2引言................................................................................................................................41．综述.........................