AbstractThis tourism service quality management literature research as a starting point, by analyzing the tour guide service quality characteristics, influence the quality of service factors, and tour guide service quality definition, combined with our current tour guides service quality management problems of the analysis, summed up to improve and Measures to improve the quality of tour guide service.Key Words： Guide, service quality, rebates, system目 录中 文 摘 要 .......................................................................................................................1Abstract........................................................................................................................................21.导 游 服 务 质 量 的 界 定 ................................................................................41.1 导游服务质量的界定............................................................................................................41.1.1 导游人员的概念................................................................................................................41.1.2 导游服务质量的概念.........................................................................................................41.1.3导游服务原则.......................................................................................................................51.1.4 导游服务质量的界定.........................................................................................................61.1.5导游服务质量的影响因素.....................................................................................................72.本 文 讨 论 的 思 路 与 重 点 .........................................................................93. 我 国 导 游 服 务 质 量 管 理 现 状 ....................................................103.1 我国导游服务质量管理现状..............................
