本科毕业设计-试论我国特许经营餐饮业国际化问题与对策

AbstractNow , many large multinational companies like McDonald , Starbucks, and so on are franchise will own brands, stores and also the expansion into every corner of the world. By highlighting francshise mode has incomparable advantages, foreign chain restauratnts to the advantages of franchising with rapid esxpansion , and succeed. Domestic catering enterprises but rarely abroad to establish its own branch, this is why? In 2000 the State officially a "going out" strategies, encourage a strength of the enterprise to go abroad. This is because the "go" to national interests, to their enterprise broke the monopoly.In the country's "going out" strategy, there are also actively involved in catering enterprises. Like Quanjude, xiaofeiyang, and so on. They are in the process of internationalization of the problem and how through franchising "going out" ? At present, the research in this area is also not a lot. Therefore, the research on this issue.Key words：franchising，chaining，catering industry，internationalization引言特许经营引入我国首先是从餐饮业开始的。1987 年肯德基登陆中国，标志着特许经营在中国的诞生。由于它取得的成功，20 世纪 90 年代开始，我国的一些本土餐饮企业也开始运用特许经营的模式营运。但是，中式餐饮企业的特许经营一直都不是太顺利，如此多的餐饮企业运用特许经营进展，却没有多少家企业能够突围而出。外国的餐饮巨头能够如此迅速地占领我国的市场，我国的连锁餐饮企业在国外的进展也才刚刚起步。两者的距离很远。本文将分析中国餐饮企业在特许经营的现状和问题，并且尝试提出解决这些问题的对策。1.我国特许经营餐饮业的现状1.1 关于特许经营特许经营是由英文“Franchising”翻译而来。根据我国商务部 2025 年底25 号令《商业特许经营管理办法》的定义是：特许经营（Franchising）是指通过签订合同，特许人将有权授予他人使用的商标、商号、经营模式等经营资源，授予被特许人使用，被特许人根据合同约定在同一经营体系下从事经营活动，并向特许人支付特...