目 录前 言.......................................................................................................................................................31、项目自身分析.....................................................................................................................................41.1 项目区域形象分析..................................................................................................................41.1.1 项目区域在济南市的位置及城市形象.........................................................................41.1.2 项目区域在经十路的位置和城市形象.................................................................................51.1.3 项目区域在济南东部的位置和城市形象....................................................................51.2 项目地块情况............................................................................................................................61.3 S.W.O.T 矩阵分析法....................................................................................................................6“SWOT”矩阵.......................................................................................................................................81.4 物业优势及劣势分析.............................................................................................................91.4.1 Strength 优势分析............................................................................................................91.4.2 Weakness 劣势分析........................................................................................................111.5 物业机会及威胁分析...........................................................................................................131.5.1 Opportunity 机会分析...................................................................................................131.5.2 Threat 威胁分析..............................................................................................
