日本将 Hello Kitty 送入太空为了纪念品牌创立四十周年,日本政府将 Hello Kitty 送入太空
日本政府希望以此为噱头吸引私人企业进驻航天商业领域
这只头戴红色蝴蝶结的白色小猫坐在卫星的窗边俯视地球,同时它上方的电子屏播放着来自英国和日本的 180 多位粉丝的留言
Hello Kitty has been blasted into space as Japan's government bid to mark the brand's 40th birthday
The move is part of Japanese Prime Minister Shinzo Abe's push to promote the country's high-tech industry and engineer economic growth
He wants to combine the Hello Kitty figure with a mini satellite sent up to orbit the Earth and equipped with a digital message board
The government is hoping to attract private companies into the air space business with the stunt(噱头)
The initiative calls on fans to come up with short messages that will be flashed on the board sitting above the four-centimetre cat, according to Kitty's creator Sanrio
The white feli