“美味乡缘”餐饮连锁创业计划书目录第一章 前言.........................................................1第二章 企业概述....................................................22.1 企业创新点......................................................22.2 企业背景........................................................22.3 企业宗旨和目标..................................................2第三章 市场分析....................................................33.1 餐饮市场总体背景................................................33.2 餐饮市场→连锁市场..............................................33.3 餐饮市场→连锁市场→高校市场....................................43.4 餐饮市场→连锁市场→机械厂市场..................................43.5 SWOT 总体分析...................................................4第四章 企业战略....................................................64.1 进展战略总述....................................................64.2 各阶段具体任务..................................................64.3 企业人员培训战略................................................74.4 竞争战略........................................................7第五章 企业管理与组织机构..........................................95.1 企业性质........................................................95.2 企业组织机构....................................................95.3 管理团队.......................................................105.4 薪酬体系.......................................................11第六章 产品及服务.................................................126.1 产品...........................................................126.2 服务...........................................................12第七章 市场营销...................................................137.1 市场细分.......................................................137.2 价格战略.......................................................137.3 产品战略......................................................147.4 促销...
