顺天大厦项目可行性讨论报告目 录1 总 论............................................................................................................41.1 项目概况.............................................................................................41.2 项目建设的必要性.............................................................................41.3 可行性讨论报告编制依据.................................................................51.4 主要技术经济指标与讨论结论.........................................................62 项目选址及建设条件.................................................................................72.1 项目所处区域.....................................................................................72.2 项目建设地点.....................................................................................92.3 建设条件...........................................................................................113 市场分析...................................................................................................123.1 沈阳市写字楼市场现状...................................................................123.2 沈阳市写字楼市场分类讨论...........................................................133.3 项目影响因素分析...........................................................................143.4 项目 STWO 分析..............................................................................174 营销方案设计...........................................................................................224.1 项目名称及产品定位.......................................................................224.2 目标客户...........................................................................................234.3 管理方案设计...................................................................................254.4 定价策略...........................................................................................264.5 销售安排.....................