2025 年中国电商行业分析调研报告2025 年 12 月目录1.中国电商行业概况及市场分析.......................................51.1中国电商市场规模分析..................................................51.2中国电商行业结构分析..................................................51.3中国电商行业 PEST 分析...............................................61.4中国电商行业特征分析..................................................71.5中国电商行业国内外对比分析........................................82.中国电商行业存在的问题分析.....................................102.1政策体系不健全...........................................................102.2基础工作薄弱..............................................................102.3地方认识不足,激励作用有限......................................102.4产业结构调整进展缓慢................................................102.5技术相对落后..............................................................112.6隐私安全问题..............................................................112.7与用户的互动需不断增强.............................................122.8管理效率低..................................................................132.9盈利点单一..................................................................132.10过于依赖政府,缺乏主观能动性................................142.11法律风险...................................................................142.12供给不足,产业化程度较低.......................................142.13人才问题...................................................................152.14产品质量问题............................................................153.中国电商行业政策环境...............................................163.1行业政策体系趋于完善................................................163.2一级市场火热,国内专利不断攀升...............................163.3“十三五”期间中国电商建设取得显著业绩.................174.中国电商产业进展前景...............................................184.1中国中国电商行业市场驱动因素分析....