第 十 一 章 Maket-skimming pricing 市 场 撇 脂 定 价 Market-penetration pricing 市场渗透定价法 Product Line Pricing 产品线定价 Optional-Product Pricing 备选产品定价 Captive-Product Pricing附属产品定价法 By-Product Pricing 副产品定价法 Product Bundle Pricing 一揽子定价法 Discount 折扣 Allowance 津贴 Segmented pricing 市场细分定价法 Psychological pricing 心理定价 Reference prices 参 考 价 格 Promotional pricing 促 销 定 价 法 Geographical pricing 地理定价 FOB-original pricing FOB 原产地定价法 Uniform-delivered pricing 统一交货定价法 Zone pricing 地区定价法 Basing-point pricing 基点定价法 Freight-absorption pricing 减免运费定价法 Dynamic pricing 动态定价法 第十二章 Value delivery network marketing channel（distribution channel ） channel level Direct marketing channel indirect marketing channel channel conflict Conventional distribution channel vertical marketing system(VSM) corporate VSM contractual VSM franchise organization administered VSM Horizontal marketing system multichannel distribution system disintermediation Marketing channel design intensive distribution exclusive distribution selective distribution selective distribution marketing channel management Marketing logistics(physical distribution ） supply chain management distribution center intermodal transportation integrated logistics management Third-party logistics provider 第十三章 Retailing 零售 retailer 零售商 specialty 专用商品店 department store 百货商店 supermarket 超市 convenience 便利店 superstore 超级商店 category killer 品类杀手 service retailer 零售商店 discount store 折扣商店 off-price retailer 低价商店 independent off-price retailer 仓储商店 factory outlet 厂家直营店 warehouse club 仓储俱乐部 chain store 连锁店 franchise 特许经营 shopping center 购物中心 wheel-of-retailing concept 零 售 轮 转 ...
