当代文化类电视节目的发展策略研究摘 要自 2017 年起，“文化热”成为我国电视行业火热的话题，各种各样的文化类节目出现在电视荧屏上。这些文化类节目播出后不仅取得了了很高的收视率，还收到了广大观众的好评，更是激发起了群众们读书的兴趣，纷纷加入到传统文化的学习过程中来。文化类节目在刚开始推出的时候的确收到了不同凡响的效果，但是随着近些年来文化类节目层出不穷，文化类的电视节目也出现了一些新的问题。本文将对目前具有代表意义的文化类节目展开研究，探索当今时代下文化类电视节目取得的成就与存在的问题，总结出经验与教训，并根据面临的问题提出整改措施的建议，为我国未来文化节目的发展打下良好的基础。关键词：文化类电视节目；创新；发展策略Abstract Since 2017, “cultural fever” has become a hot topic in China's TV industry, and various cultural programs appear on TV screens. After the broadcast of these cultural programs, they not only achieved high ratings, but also received favorable comments from the audience. They also stimulated the interest of the masses to study and joined the learning process of traditional culture. Cultural programs did receive extraordinary results when they first started, but with the emergence of cultural programs in recent years, cultural TV shows have also seen some new problems. This paper will conduct research on the cultural programs that are currently representative, explore the achievements and existing problems of cultural TV programs in the current era, summarize the experiences and lessons, and propose suggestions for rectification measures according to the problems faced, for the future of China. The development of cultural programs laid a good foundation.Keywords: cultural TV programs; innovation; development strategy目 录摘 要...............................................................................................................................IAbstract.......................................
