目 录总则..................................................................................................................................................4第一章 品牌推广..........................................................................................................................5一、品牌管理规范...................................................................................................................51.释义...............................................................................................................................52.内容...............................................................................................................................53.整体品牌推广工作责任人及其工作职责....................................................................64.备注...............................................................................................................................7附录：首创置业整体品牌宣传资料审批表...................................................................8附录：项目整体品牌推广季度报告汇总表...................................................................9二、媒体关系管理.................................................................................................................101.释义.............................................................................................................................102.媒体关系维护..............................................................................................................103.新闻口径......................................................................................................................104.媒体集中招采平台......................................................................................................115.媒体监测......................................................................................................................11附录：媒体集中招采平台使用情况统计...................................................
