中小企业的市场营销策略讨论 学生姓名: 指导老师： 所在学院： 所学专业： 中国·长春 2025 年 2 摘 要随着世界经济一体化的进展，中小企业得到了蓬勃的进展，对国家经济的推动作用日益明显。中小企业是国家经济的重要组成部分，是推动科学技术进步的主要力量。面对大企业的市场竞争,中小企业的进展面临严峻考验，引起了社会的广泛关注.在此背景下,本文简述了中小企业的营销现状，分析了中小企业营销存在的问题，例如营销观念落后，营销策略单一；营销能力差，不注重内部营销;营销人才急缺；品牌营销意识不强等，并提出相应的进展策略，例如树立营销观念,选择多种营销模式，进行 4P 营销组合与网络营销；与媒体合作，注重品牌营销等措施，希望提升中小企业的营销能力,增强中小企业的竞争力,促进中小企业的持续进展，是具有现实意义的讨论课题。关键词：中小企业 市场营销 策略 营销组合Marketing Strategies for SMEsAbstractAs the world economic integration， has been vigorous development of SMEs， to promote the role of the national economy has become increasingly evident。 SMEs are an important part of the national economy, is to promote scientific and technological progress of the main force。 Face competition in the market of large enterprises， the development of SMEsfacing a severe test, and aroused widespread concern 。 In this context, this paper outlines the current situation of SMEs in marketing, analysis of marketing problems of SMEs, such as the marketing concept behind a single marketing strategy； marketing ability， does not focus on internal marketing; marketing professionals struggling to find； brand awareness marketing not strong ， and the corresponding development strategies ， such as establish a marketing concept， select a variety of marketing models， the 4P marketing mix and network marketing ； with the media to focus on brand marketing and other measures， hoping to enhance the marketing capabilities of SMEs to enhance small the...
