201X 年度经营计划201X 年 XX 月目录前言 经营背景及思路..............................................................................................4一、外部经营环境分析...................................................................................................4二、微观环境分析..........................................................................................................4三、内部经营环境分析...................................................................................................5四、SWOT 分析..............................................................................................................6五、经营目标与思路.......................................................................................................6第一篇财务目标---经营计划......................................................................................7一、经营计划指标..........................................................................................................7二、现金流量指标..........................................................................................................7第二篇客户目标---销售计划......................................................................................8一、分月销售计划..........................................................................................................8二、重要品类或产品销售节点.......................................................................................8三、市场费用计划..........................................................................................................9四、市场措施..................................................................................................................9第三篇客户目标---客户开发计划............................................................................10一、新客户开发............................................................................................................10二、中标率提升...................................
