题目：广西奥奇丽集团网络广告策略研究 中文摘要随着互联网的普及，网络技术的发展，我国的网络广告也在飞速的前进。传统网络广告已经无法满足现今广大受众的需求和要求，使得越来越多的网络广告呈现精准化的趋势，并且表现形式也多种多样。本文针对广西奥奇丽集团开展网络广告进行分析研究，在相关理论和数据分析的技术上探讨了完善广西奥奇丽集团网络广告策略的建议。全文主要内容共分四个部分，第一部分是网络广告的概述，阐述网络广告的定义、特点和发展情况，并就网络广告的效果评价做了说明；第二部分是奥奇丽集团网络广告营销分析，分析奥奇丽集团网络广告的现状，所处的行业和市场环境，做了简单的可行性分析，同时分析了同行业开展网络广告的成功案例，从中分析奥奇丽集团可以借鉴的经验；第三部分探讨了奥奇丽集团网络广告策略；第四部分就网络广告策略中需要注意的几点问题做了阐述。本文从整体上把握了未来奥奇丽集团未来广告策略，立足于微博营销和关键词营销两种方式来实现奥奇丽产品的推广。关键词：网络广告 广告效果 广告策略 The study of Guangxi aoqili group online advertisingAbstractWith the popularity of the Internet,development of network technology,net advertising in China is also fast forward. Traditional net advertising has been unable to meet current needs and demands of the general audience,making more accurate rendering of net advertising trends,and also varieties forms of net advertising have been coming up.This article analyses study on Guangxi aoqili group of online advertising,in addition,in the related discussion on the theory and technology of data analysis of perfecting Guangxi aoqili group online advertising policy recommendations. Full-text content is divided into four major sections,the first part is an overview of Internet advertising,explain the definition,characteristics and development of online advertising and Internet advertising effectiveness evaluation explains.Part II is online advertisement the aoqili group analysis,analysis of aoqili group status of online adver...
