互联网背景下的网红问题研究摘 要：互联网的出现和新媒体技术的发展，使人们表达自我的方式更多样化便捷化，网红现象油然而生。同时为网红的传播创造了有利的条件。网红凭借互联网走红，凭借自身强大的影响力对观众产生十分重要的影响。在网红的传播方式和传播过程中产生了一系列的问题思考。本文通过对网红的发展历史的梳理、网红现象以及对社会产生的影响研究，发现问题并提出了促进网红健康发展、网红科学服务社会发展的措施。关键词：互联网；网红；问题；研究；措施On the Dissemination Value of Network Abstract:The emergence of the Internet and the development of new media technology have made people's ways of expressing themselves more diversified and convenient. At the same time, it has created favorable conditions for the spread of online red. Red Internet by the Internet popular, with its own powerful influence on its audience has a very important impact. In the way of net red propagation and the process of dissemination, a series of questions have arisen. Through the research on the history of net red, the phenomenon of net red and its influence on society, this paper finds out the problems and puts forward the measures to promote the healthy development of net red and the scientific service of net red.Key words: Internet,Network red,Problems,Research, Measure目 录中文摘要..................................................I英文摘要.................................................II绪论......................................................1一、网红概述..............................................1（一）网红的兴起及发展过程.............................1（二）网红的概念、特征.................................11.网红的核心要素....................................12.网红的传播特征....................................2（三）网红的时代意义...................................21.打破阶层、宣扬平等...............................22.出现新型产业、促进经济发展......................
