目 录第一篇：经营环境篇..........................................................3一、公司概况..............................................................3（一）公司简介......................................................3（二）经营理念......................................................4（三）品牌介绍......................................................4（四）产品介绍......................................................5二、家具市场状况........................................................9（一）家具行业概述................................................9（二）家具产品未来发展之路.................................10（三）壹加壹的竞争地位和策略..............................10（四）壹加壹与竞争品牌的差异..............................11第二篇：专卖店管理篇....................................................13一、专卖店店面管理...................................................13（一）形象管理....................................................13（二）产品陈列管理..............................................14二、专卖店人员管理...................................................16（一）组织管理....................................................16（二）招聘要求及岗位职责....................................29三、专卖店物流管理...................................................32（一）采购规划....................................................32（二）采购管理....................................................33（三）存货管理....................................................33四、专卖店资金管理...................................................35（一）日常管理....................................................35（二）资金优化....................................................37五、专卖店信息管理...................................................38（一）信息构成....................................................38（二）信息搜集、整理、传递.................................39（三）信息分析....................................................40第三篇：专卖...
